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GLENN D. CUNNINGHAM MAYOR CITY HALL JERSEY CITY, NJ 07302 TEL:(201) 547-5200 FAX:(201) 547-4288

JERSEY CITY Mayor Glenn D. Cunningham will kick-off the installation of a new $3.2 million street signage program at the corner of Caven Point Road and Chapel Avenue at 4:30p.m. on Thursday, Oct.30, 2003.

A private-public partnership, Destination: Jersey City will involve the installation of more than 500 13-foot tall, three-dimensional signs throughout the city – the largest urban directional signage program completed at one time.

"This is a great program because it helps residents and tourists alike navigate themselves around Jersey City," Mayor Cunningham said. "And it does not focus on just on the waterfront, but includes all the many places and neighborhoods that make Jersey City so unique."

Destination: Jersey City is a partnership between the City and private enterprises such as transportation providers, area businesses, and academic and cultural institutions. There are more than 30 partners including the Liberty Science Center, New Jersey City University, the Jersey City Museum and the St. Peter's College.

The sign is the Destination: Jersey City logo, which is the Statue of Liberty's crown behind the letters SC. Mayor Cunningham also noted that the program comes at no cost to taxpayers, as it is funded through a NJ Department of Transportation grant.

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